Lacnor, Sharjah – U.A.E.

Lacnor has dominated the long life milk & fruit juice market in UAE for almost 25 years since it became part of NFPC in 1981, with sales growing steadily on yearly basis. One of the best-known brands in UAE, Lacnor enjoys a market leadership despite ever growing competition and other market dynamics. A position Lacnor intends to strengthen through continuous product improvement and innovation.

Lacnor has approached KOL Corporation Consultancy services in order to maintain their leading position in the market.


KOL is in charge:
  • Consulting on Effective Strategic Management
  • Consulting on Space Management
    - To propose effective planogram to its retailers, to develop a partnership relation instead of regular supplier-client relation
    - Provide overall approach of state-of-the-art knowledge and best practices
    - Presentation support of best–of-class concept
    - Challenging planogram proposed by Lacnor.
    - To provide complete training sessions dedicated to the Category management team involved in the change process,
    following our methodology.